--- title: Home url: 'https://maw11.preview.mountainairweb.com/' markdown: 'https://maw11.preview.mountainairweb.com/index.md' date: '2026-10-09' --- Senior web development · WordPress · Grav · AI tooling # The developer your agency and your marketing team can *actually* rely on. Framework-first WordPress, flat-file sites that AI can read, migrations without the SEO cliff, and the tools to prove it’s working. One senior developer, from the scoping call to the Monday after launch. [ For agencies ](https://maw11.preview.mountainairweb.com/for-agencies) [ For marketing teams ](https://maw11.preview.mountainairweb.com/for-marketing-teams) ![Mountain Air Web mark](https://maw11.preview.mountainairweb.com/images/1/8/e/b/2/18eb24c2a43c25f5f2a58b3a1689e8e7a60bfaea-maw-mark.png) Trusted by marketing teams and agencies across North America - ![Locus Robotics](https://maw11.preview.mountainairweb.com/user/media/logos/clients/locus-robotics.svg) - ![Everyday Health Group](https://maw11.preview.mountainairweb.com/images/0/3/e/c/c/03eccd1ccb6b45ea5df99ef197288339204b2808-everyday-health-group.png) - ![Plixer](https://maw11.preview.mountainairweb.com/user/media/logos/clients/plixer.svg) - ![PAN Communications](https://maw11.preview.mountainairweb.com/user/media/logos/clients/pan-communications.svg) - ![Matter Communications](https://maw11.preview.mountainairweb.com/user/media/logos/clients/matter-communications.svg) - ![Ralmax Group](https://maw11.preview.mountainairweb.com/user/media/logos/clients/ralmax-group.svg) - ![Keller & Keller](https://maw11.preview.mountainairweb.com/user/media/logos/clients/keller-keller.svg) - ![Tetra Realty Advisors](https://maw11.preview.mountainairweb.com/user/media/logos/clients/tetra-realty-advisors.svg) senior developer, 90+ projects in. Still the same person on every call. 1 No account layer, no hand-off to a junior. The developer who scopes it builds it. Our position ## Most agencies build themes. We build *frameworks:* custom architecture engineered for scale, performance, and longevity. For years we’ve integrated directly into agency teams as an extension of their dev department, and sat inside marketing teams as the developer who answers the same day. Bespoke WordPress and flat-file builds that feel like they were made in-house, because they were. Whether you’re scaling, carrying technical debt, or need a white-label partner you can trust with a client, we’re here to become part of your team. What we build ## Four things, *done properly.* ### Custom WordPress Framework builds on GenerateBlocks and ACF, hosted on WP Engine, wired to Marketo, HubSpot and 6sense. Fast, secure, editable. [Custom WordPress](https://maw11.preview.mountainairweb.com/services/wordpress) ### Flat-file sites (Grav) No database, every page served as Markdown, a visual builder for editors and an MCP server for your agents. This site is one. [Flat-file sites (Grav)](https://maw11.preview.mountainairweb.com/services/flat-file-sites) ### AI visibility & content MawGeo makes your site citable by ChatGPT, Perplexity and Google AI, and shows you when it happens. Granite keeps the blog alive, with every claim sourced. [AI visibility & content](https://maw11.preview.mountainairweb.com/services/mawgeo) ### Migrations & care Custom scrapers, redirect maps and hosting moves with no downtime. Then a care plan from the developer who built it. [Migrations & care](https://maw11.preview.mountainairweb.com/services/migrations) Our approach ## Framework-first. Performance-obsessed. Built to scale. We build custom frameworks from the ground up, specifically architected for your needs. ### Architecture first We design the technical foundation before writing a line of code. Post types, field groups, block architecture and content strategy are mapped against the design system upfront, so nothing breaks when the content grows. ### Pixel-perfect execution Your Figma design is a specification, not a suggestion. We match spacing, typography, hover states and animations precisely, then validate in-browser across devices before a single stakeholder review. ### Performance as a deliverable Core Web Vitals, Lighthouse scores and real-user metrics are tracked from day one. Images, scripts and queries are optimised as part of the build, not as an afterthought. ### AI-augmented delivery We use AI tools strategically to accelerate boilerplate, scaffold modules, generate tests and document code, freeing the senior engineer to focus on the decisions that need expert judgment. ### Long-term platform stewardship We don’t disappear after launch. Care plans include proactive security updates, performance monitoring, content infrastructure improvements and a direct line to the person who built the site. web projects delivered 90+ building on WordPress 12yr agency partners 6+ referral-based work 99% Why partner with us ## The strategic partner your agency actually needs. ### Uncompromising code quality Every line is maintainable, performant, and follows platform best practices. Modern PHP standards, composition, proper hook management, security-first. > Having worked with Mountain Air Web on bringing countless web projects to life, I can say without hesitation he is precisely the type of person you need on a team. > > – Marc Checket, Creative Director, Matter ### Performance & scale Every project is led by a developer with 12+ years of WordPress experience. No bait-and-switch with cheap contractors after the sale. The person on the call is the person building your site. > Nick is the best of the best. The fresh cup of coffee on a rainy morning. > > – Adam Swartz, Director of Marketing, Keller & Keller ### Strategic partnership We integrate into your team. We understand your deadlines, clients, and constraints. We communicate. We proactively solve problems. > Nick’s ability to seamlessly communicate technical requirements to internal and client teams alike is incomparable. > > – Chris Nardone, Vice President, Integrated Marketing, PAN Communications Also included - Single-developer reliability you can trust - Pixel-perfect Figma-to-WordPress delivery - Comprehensive pre-launch QA and WCAG 2.2 AA checks - Transparent project timelines - Long-term support & maintenance available - AI-ready architecture baked in Journal ## Notes on building *better.* 7th Oct 2026 ### What AI search optimization actually means (and what it costs to ignore) GEO, AEO and AI visibility are the same job with different labels. Here is how ChatGPT, Perplexity, Google and Claude actually pick pages, what the 2026 numbers say, and what a marketing team should do. Read more → [What AI search optimization actually means (and what it costs to ignore)](https://maw11.preview.mountainairweb.com/blog/what-ai-search-optimization-means) 30th Sep 2026 ### How to choose an AI search optimization agency: 12 questions that expose the pretenders A buyer's guide for marketing directors and agency VPs evaluating AI search optimization services: twelve questions on measurement, method, deliverables, honesty, ownership and pricing, with the answers to expect. Read more → [How to choose an AI search optimization agency: 12 questions that expose the pr…](https://maw11.preview.mountainairweb.com/blog/how-to-choose-an-ai-search-optimization-agency) 23rd Sep 2026 ### How to write an llms.txt that AI crawlers will actually use (with examples) A worked llms.txt example for a multi-location business, what the 2026 server-log studies say about who fetches it, which generators to avoid, and why the file only pays off as part of a layer. Read more → [How to write an llms.txt that AI crawlers will actually use (with examples)](https://maw11.preview.mountainairweb.com/blog/how-to-write-an-llms-txt) [ Read the journal ](https://maw11.preview.mountainairweb.com/blog) ## Ready to move beyond *theme limitations?* We’ll review your current setup and map out a custom framework strategy in a free 30-minute call. [ Start a conversation ](https://maw11.preview.mountainairweb.com/contact) [ Request a free site audit ](https://maw11.preview.mountainairweb.com/free-audit) --- ## Navigation - Next: [For agencies](https://maw11.preview.mountainairweb.com/for-agencies.md)